Ads are Interesting but Not Considered Influential
Younger adults more likely to say they are interesting and influential
ROCHESTER, N.Y. – June 24, 2009 – Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting while two in five (41%) say it is not interesting. Advertisers, however, should not get too excited as less than one in ten Americans (8%) say current ads are very interesting while 47% say they are somewhat interesting. These are some of the results of a new AdweekMedia/The Harris Poll of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.
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