Tuesday, October 30, 2007

SIgn of times...

clipped from www.iab.net

Historic Internet Advertising Revenues: First Half of ’07 Hits $10 billion, Q2 ’07 Exceeds $5 Billion for First Time

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.

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Monday, October 29, 2007

Aula Aveiro (semana 44)

clipped from www.yugma.com

Topic

Host

Date/Time

Meeting Id


Fundamentos de MarketingFrancisco CoelhoTuesday, 30 October 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]130-274-242
Fundamentos de MarketingFrancisco CoelhoTuesday, 30 October 2007 09:35 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]130-260-226
Plano de MarketingFrancisco CoelhoMonday, 29 October 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]130-241-400
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A Marketing Philosophy


A trader, whoever he is, is only the public server, or a public server; and he gets paid, the so-called profit, for having assured that service. Therefore, those who serve must seek the satisfaction of those who are served. So, it is necessary to study them – but without prejudice or anticipation - we mustn’t assume that the others think exactly like us, or should think like us - because usually they don’t -, but we have to consider that, if we really want to serve the others (with or without a profit), we should start thinking like them. What we have to figure out is how they effectively think, and not how nice or convenient we would expect them to think.*
Pessoa, Fernando (1926). A evolução do comércio. Revista de Comércio e Contabilidade. N.º 3, 25 Mar.

*Tradução do texto original por Francisco Coelho

Sunday, October 28, 2007

With color it's...much better...





Magic : colored advertising - kewego
Magic : colored advertising - kewego

Magic : colored advertising - kewego
If your friend forgets one day to take care about his look, there is now a new solution to your problem : just push him into the washing machine, he'll come out sexy, cute, and... totally different!
Video from caroouk

Friday, October 26, 2007

What a doctor...

Totally Unbelievable!

Still very true...

Thursday, October 25, 2007

The Future that has already happened...


Technology
October 18, 2007, 12:01AM EST

text size: TT

Skype Goes Mobile


Skype's new cell phone will deliver mobile access to its service. The beleaguered carrier hopes to jump-start revenues overseas

http://images.businessweek.com/story/07/370/1017_skype.jpg


Bit by bit, big names in the computing world are barging into the cell-phone business. First came Apple's (AAPL) game-changing iPhone. Next came word that Google (GOOG) is creating its own software platform for a new breed of cell phones. Now Skype (EBAY), which popularized free and cheap phone calls over the Internet, is set to launch a customized cell phone developed jointly with 3 Mobile, a wireless carrier in Europe, Asia, and Australia.

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Tuesday, October 23, 2007

Broccoli

clipped from www.abcnews.go.com

Broccoli May Cut Skin Cancer Risk


Veggie Sprout Extract May Help Bolster Skin's Defenses Against Sun Damage


By STEPHANIE TODD, M.D.
ABC News Medical Unit



Oct. 22, 2007—



"Don't forget to eat your broccoli."


It is likely that few, if any, of us never heard these words of advice from our parents at one time or another.


Less often heard was that extracts from broccoli, when applied to the skin, may provide health benefits as well.

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Fundamentos de Marketing (MT)

clipped from www.yugma.com

Topic

Host

Date/Time

Meeting Id


Fundamentos de MarketingFrancisco CoelhoFriday, 26 October 2007 07:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]129-625-116
Fundamentos de MarketingFrancisco CoelhoThursday, 25 October 2007 07:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]129-622-404
Fundamentos de MarketingFrancisco CoelhoThursday, 25 October 2007 02:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]129-693-141
Fundamentos de MarketingFrancisco CoelhoThursday, 25 October 2007 09:30 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]129-637-930
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Monday, October 22, 2007

Tesco and Disney start food range

clipped from news.bbc.co.uk
esco and Disney start food range




Tesco store
The first products will hit Tesco shelves next month


Tesco and Disney are joining forces to launch a range of co-branded food products featuring some of the US giant's popular cartoon characters.


The product range will start with fresh fruits before expanding to include everything from yoghurt to breakfast cereals, milk and bakery goods.


Both firms stressed that none of the products will have any artificial flavours, colours or added trans fats.


The first items, the fruit range, will go on sale from next month.

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Sunday, October 21, 2007

Snickers - Kiss

Friday, October 19, 2007

Aulas AV

clipped from www.yugma.com

Topic

Host

Date/Time

Meeting Id


Fundamentos de MarketingFrancisco CoelhoTuesday, 23 October 2007 09:30 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]129-240-379
Fundamentos de MarketingFrancisco CoelhoTuesday, 23 October 2007 07:00 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]129-214-029
Prática de MarketingFrancisco CoelhoMonday, 22 October 2007 07:00 PM  [(GMT-06:00) Central Time (US & Canada)]129-236-583
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Tuesday, October 16, 2007

Fundamentos de Marketing (MT)

clipped from www.yugma.com

Topic

Host

Date/Time

Meeting Id


Fundamentos de MarketingFrancisco CoelhoFriday, 19 October 2007 07:30 PM [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-921-261
Fundamentos de MarketingFrancisco CoelhoThursday, 18 October 2007 07:30 PM [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-904-453
Fundamentos de MarketingFrancisco CoelhoThursday, 18 October 2007 02:30 PM [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-967-565
Fundamentos de MarketingFrancisco CoelhoThursday, 18 October 2007 09:30 AM [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-903-257
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Monday, October 15, 2007

Yugma Aveiro

clipped from www.yugma.com

Topic

Host

Date/Time

Meeting Id


Fundamentos de MarketingFrancisco CoelhoTuesday, 16 October 2007 07:00 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-800-086
Fundamentos de MarketingFrancisco CoelhoTuesday, 16 October 2007 09:30 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-890-063
Plano de MarketingFrancisco CoelhoMonday, 15 October 2007 07:00 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-862-872
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Friday, October 12, 2007

www.yugma.com

Aula de Fundamentos de Marketing (12.10.07)
clipped from www.yugma.com
G1NAFrancisco CoelhoFriday, 12 October 2007 07:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-560-327
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Wednesday, October 10, 2007

O futuro que já aconteceu...

Will A Google Phone Change The Game?
Mobile biggies are quaking at the idea of competition from a free, ad-based service


Imagine your cellphone as a mini marketing machine. As you head into your car after dinner, a text alert pops onto the screen of your handset announcing the 9 p.m. lineup at a nearby cineplex. You choose the Jodi Foster flick The Brave One and a promo video for the next Warner Bros. (TWX
) release, a George Clooney movie, starts running. Afterward, more text appears, prompting you to launch the phone's Web browser so that you can click through to buy the movie's ringtones and wallpaper.


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Market Segmentation

Sessões marcadas por Yugma

clipped from www.yugma.com
G1NBFrancisco CoelhoThursday, 11 October 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-300-763
G1DTFrancisco CoelhoThursday, 11 October 2007 02:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-397-208
G1DMFrancisco CoelhoThursday, 11 October 2007 09:35 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]128-315-835
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