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Signing the New Lisbon Treaty

EU Treaty

clipped from news.bbc.co.uk EU leaders sign landmark treaty The document, signed at a ceremony at the city's historic Jeronimos Monastery, also scraps veto powers in many policy areas. It is a replacement for the EU constitution, which was abandoned following French and Dutch opposition.

Europe

Lisbon Treaty

Aulas MT

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Friday, 07 December 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 134-049-898 Fundamentos de Marketing Francisco Coelho Thursday, 06 December 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 134-073-806

Estudo Roper

clipped from www.hipersuper.pt GfK introduz Portugal no Roper Victor Jorge 6 de Dezembro de 2007 A GfK Metris, empresa de estudos de mercado do grupo GfK, apresentou ontem o Estudo Roper que retrata de forma ampla a opinião e o comportamento dos consumidores. O estudo Roper faz a análise do consumidor português num comparativo internacional sobre o estado do País, tempos livres e estilos de vida, valores pessoais, poder das marcas, redes de influência social, comportamento e decisão de compra, bebidas, assuntos relacionados com a juventude, comunicação social e publicidade, tecnologia e telecomunicações, beleza e automóveis. Através do estudo é possível verificar que os portugueses são os que menos procuram produtos novos no mercado, que somente 35% compra produtos e serviços de marcas conhecidas ou de confiança. Nas bebidas, o Roper da GfK revela que 30 a 49% dos entrevistados consomem diariamente água engarrafada com/sem gás, baixando esse valor (-30%) nos sumos de fruta, subindo, contudo, no café (50-69%).

Aula AV

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Tuesday, 04 December 2007 07:05 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 133-819-608

Aula MT

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Friday, 30 November 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 133-334-001 Fundamentos de Marketing Francisco Coelho Thursday, 29 November 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 133-315-631

Aulas AV

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Tuesday, 27 November 2007 07:00 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 133-137-717

Antigas técnicas de marketing já não resultam

clipped from app2.diarioeconomico.com Philip Kotler, guru do marketing mundial 2006/11/21 01:05:00 Antigas técnicas de marketing já não resultam Os responsáveis pelo marketing precisam de ganhar o respeito nas empresas onde estão e para isso há várias coisas que podem fazer: não virar as costas ao departamento de vendas, apostar na relação com o CFO e usar técnicas de marketing mais sofisticadas, abandonando as que já estão fora de moda. Carla Castro Estas foram ideias chave lançadas por Philip Kotler, um dos gurus do marketing mundial, que esteve em Lisboa para participar no Fórum Mundial Marketing e Vendas  2006. “É preciso acabar com a guerra entre o marketing e as vendas. Têm que ser aliados”, defendeu o professor de Marketing Internacional na ‘Northwestern University Kellogg Graduate School of Management’ em Chicago. Porque “o marketing não se esgota na marca”, acrescentou.

A pérola das arábias

clipped from diarioeconomico.sapo.pt A pérola das arábias: uma cidade sem carros, sem lixo e sem impostos A primeira fase da cidade “zero emissões” estará pronta “antes de 2010” e vai ocupar seis milhões de metros quadrados de deserto. O Orçamento? É “ilimitado”. Uma cidade com zero emissões de carbono. Zero desperdícios. Sem lixo, agressões ao ozono ou necessidade de separar embalagens usadas. E não estamos a pensar num planeta desabitado ou numa ilha virgem em que o Homem nunca pôs o pé. Falamos de uma cidade em que irão viver e trabalhar mais de 66 mil pessoas, as primeiras, talvez já em finais de 2009, e que será o primeiro local habitado no mundo com zero emissões de dióxido de carbono, o famoso CO2: bem vindos ao futuro em Abu Dhabi.

Aulas MT

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Friday, 23 November 2007 07:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 132-591-402 Fundamentos de Marketing Francisco Coelho Thursday, 22 November 2007 07:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 132-573-260 Fundamentos de Marketing Francisco Coelho Thursday, 22 November 2007 02:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 132-528-122 Fundamentos de Marketing Francisco Coelho Thursday, 22 November 2007 09:30 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 132-579-872

Aula AV

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Tuesday, 20 November 2007 07:05 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 132-477-186

Aulas MT

clipped from www.yugma.com
Fundamentos de Marketing	Francisco Coelho	Friday, 16 November 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]	131-889-833
	Fundamentos de Marketing	Francisco Coelho	Thursday, 15 November 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]	131-849-388
	Fundamentos de Marketing	Francisco Coelho	Thursday, 15 November 2007 02:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]	131-866-126
	Fundamentos de Marketing	Francisco Coelho	Thursday, 15 November 2007 09:35 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh]	131-897-071

Aulas AV (Semana 46)

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Tuesday, 13 November 2007 07:05 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 131-637-693 Fundamentos de Marketing Francisco Coelho Tuesday, 13 November 2007 09:35 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 131-670-685 Plano de Marketing Francisco Coelho Monday, 12 November 2007 06:00 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 131-673-267

Aulas MT

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Friday, 09 November 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 131-294-701 Fundamentos de Marketing Francisco Coelho Thursday, 08 November 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 131-259-176 Fundamentos de Marketing Francisco Coelho Thursday, 08 November 2007 02:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 131-212-268

Aulas MT

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Thursday, 08 November 2007 09:40 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 131-220-105

Ipam AV (Aulas semana 45)

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Tuesday, 06 November 2007 07:05 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 130-863-638 Fundamentos de Marketing Francisco Coelho Tuesday, 06 November 2007 09:30 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 130-821-609 Plano de Marketing Francisco Coelho Monday, 05 November 2007 07:05 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 130-805-070

The Future that has already happened...again

clipped from www.time.com Autonomous Automobile The trouble with most green-concept cars is that they require regular "refueling" with hard-to-get hydrogen or ethanol. The Venturi Eclectic runs solely on wind and solar power. Solar cells blanket the rooftop, and a wind turbine provides extra juice. When that's not enough, a backup electric outlet can recharge the three-seat Eclectic in five hours. Available: 2008 http://www.venturi.fr/

Fundamentos de Marketing (MT)

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Friday, 02 November 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 130-582-971

SIgn of times...

http://www.iab.net/news/pwc2007.asp

clipped from www.iab.net Historic Internet Advertising Revenues: First Half of ’07 Hits $10 billion, Q2 ’07 Exceeds $5 Billion for First Time The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.

Aula Aveiro (semana 44)

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Tuesday, 30 October 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 130-274-242 Fundamentos de Marketing Francisco Coelho Tuesday, 30 October 2007 09:35 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 130-260-226 Plano de Marketing Francisco Coelho Monday, 29 October 2007 07:35 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 130-241-400

A Marketing Philosophy

A trader, whoever he is, is only the public server, or a public server; and he gets paid, the so-called profit, for having assured that service. Therefore, those who serve must seek the satisfaction of those who are served. So, it is necessary to study them – but without prejudice or anticipation - we mustn’t assume that the others think exactly like us, or should think like us - because usually they don’t -, but we have to consider that, if we really want to serve the others (with or without a profit), we should start thinking like them. What we have to figure out is how they effectively think, and not how nice or convenient we would expect them to think.*
Pessoa, Fernando (1926). A evolução do comércio. Revista de Comércio e Contabilidade. N.º 3, 25 Mar.

*Tradução do texto original por Francisco Coelho

With color it's...much better...

Magic : colored advertising - kewego
If your friend forgets one day to take care about his look, there is now a new solution to your problem : just push him into the washing machine, he'll come out sexy, cute, and... totally different!

Keywords: advertising man coloreria washing machine muscles

Video from caroouk

What a doctor...

Totally Unbelievable!

Still very true...

The Future that has already happened...

clipped from www.businessweek.com Technology October 18, 2007, 12:01AM EST text size: TT Skype Goes Mobile Skype's new cell phone will deliver mobile access to its service. The beleaguered carrier hopes to jump-start revenues overseas Bit by bit, big names in the computing world are barging into the cell-phone business. First came Apple's (AAPL) game-changing iPhone. Next came word that Google (GOOG) is creating its own software platform for a new breed of cell phones. Now Skype (EBAY), which popularized free and cheap phone calls over the Internet, is set to launch a customized cell phone developed jointly with 3 Mobile, a wireless carrier in Europe, Asia, and Australia.

Broccoli

http://abcnews.go.com/Video/playerIndex?id=2356707

clipped from www.abcnews.go.com Broccoli May Cut Skin Cancer Risk Veggie Sprout Extract May Help Bolster Skin's Defenses Against Sun Damage By STEPHANIE TODD, M.D. ABC News Medical Unit Oct. 22, 2007— "Don't forget to eat your broccoli." It is likely that few, if any, of us never heard these words of advice from our parents at one time or another. Less often heard was that extracts from broccoli, when applied to the skin, may provide health benefits as well.

Fundamentos de Marketing (MT)

clipped from www.yugma.com Topic Host Date/Time Meeting Id Fundamentos de Marketing Francisco Coelho Friday, 26 October 2007 07:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 129-625-116 Fundamentos de Marketing Francisco Coelho Thursday, 25 October 2007 07:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 129-622-404 Fundamentos de Marketing Francisco Coelho Thursday, 25 October 2007 02:30 PM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 129-693-141 Fundamentos de Marketing Francisco Coelho Thursday, 25 October 2007 09:30 AM  [(GMT) Greenwich Mean Time : Dublin, Edinburgh] 129-637-930