Apr 20, 2010
OVERVIEW
Daily text messaging among American teens has shot up in the past 18 months from 38% of teens texting friends daily in February of 2008, to 54% of teens texting daily in September 2009. And its not just frequency – teens are sending enormous quantities of text messages a day. Half of teens send 50 or more text messages a day, or 1,500 texts a month and one in three send more than 100 texts a day, or more than 3,000 texts a month. Older teen girls ages 14-17 lead the charge on text messaging, averaging 100 messages a day for the entire cohort. The youngest teen boys are the most resistant to texting – averaging 20 messages per day.
Text messaging has become the primary way that teens reach their friends, surpassing face-to-face, email, instant messaging and voice calling as the go-to daily communication tool for this age group. However, voice calling is still the preferred mode for reach parents for most teens.
ABOUT THE SURVEY
This study is based on the 2009 Parent-Teen Cell Phone Survey which obtained telephone interviews with a nationally representative sample of 800 teens age 12-to-17 years-old and their parents living in the continental United States and on 9 focus groups conducted in 4 U.S. cities in June and October 2009 with teens between the ages of 12 and 18. The survey was conducted by Princeton Survey Research Associates International. The interviews were done in English by Princeton Data Source, LLC from June 26 to September 24, 2009. Statistical results are weighted to correct known demographic discrepancies.
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