Modernices

Para os que acham que o Marketing é uma modernice…

“Marketing has been around for a long time – at least since Satan waged a promotional selling campaign to persuade Eve to eat the apple in the Garden of Eden. Hence, marketing is as old as the original sin itself- indeed, a little bit older.”

Holbrook, Morris B and James M Hulbert. (2002). Elegy on the death of marketing. European Journal of Marketing;. 36(5/6) p. 706.