Television Versus The Internet: Which Serves As A Better Socializing Tool? US Survey

October 28th, 2008 by Taly Weiss

Filed under internet behavior, consumer behavior, pew survey, US sample, trends spotting behavior, TV

 

Television was always known as a common socializing tool – keeping family members together in a shared activity.
The Internet today is not only perceived as a contributing tool to improve family and friends connections – we find many internet users (in married with children households) to share online time together.

Information source: the recently released Pew Internet survey conducted January 2008, among a sample of 2,252 adults, aged 18 and older.

Watching Television together with family members:

Among those who watch TV (Note that 74% of the adults surveyed watch TV almost every day), more than half (52%) usually do so socially—with other people (63% for those living in multi-person households).

Internet as the ultimate tool for socializing with friends and family:

Perceptions:

• 79% of online adults admit that the internet has improved their connections with friends to some degree (33% report a major improvement)
  
• 72% online users report that the internet has improved their connections to family members (23% report a major improvement).
  

Behavior:
Many internet-using adults spend appreciable time at the computer with household members. Among home internet users who live with a spouse and child/children:

• 13% go online with another person on a daily basis
  
• 9% do so almost every day
  
• 30% do so a few times a week.
  
• 34% do so less often.
  

This brings nearly nine in ten (87%) home internet users in married with children households go online with another person in the home at least occasionally!

By Trendsspotting.com