The achievement of corporate goals through meeting and exceeding customer needs better than the competition. Jobber. Implementation of the marketing concept [in the 1990's] requires attention to three basic elements of the marketing concept. These are: Customer orientation; An organization to implement a customer orientation; Long-range customer and societal welfare.
Cohen
Disponível em: http://www.marketingteacher.com/Lessons/lesson_what_is_marketing.htm , acedido em 15.10.05
No comments:
Post a Comment