This is a blog about marketing, or better, about some marketing "fun"damentals.
Friday, February 05, 2010
Portucel lança edição de papel limitada na Europa
Image by scarygami via Flickr
A nova gama de papel é uma edição limitada, recentemente lançada na Europa, que visa "estabelecer uma relação privilegiada com uma nova geração de consumidores, altamente sofisticados e que partilham o gosto por produtos especiais e com distinção, embora acessível para o utilizador-final".
A Portucel explica que para esta edição foi "concebido um grafismo sofisticado e um 'packaging' especial de abertura fácil e mais resistente, com possibilidades de reutilização".
Além do papel Navigator, marca 'premium' de papel de escritório mais vendida no mundo, o grupo levará à Paperworld diversas marcas de papéis 'Office' como Pioneer, Discovery, Inacopia, Explorer, Target e Multioffice.
http://economia.publico.clix.pt/noticia.aspx?id=1420466
Thursday, February 04, 2010
Textbook Publishers Embrace iPad Apps for Education
Image via Wikipedia
McGraw-Hill, Houghton Mifflin, Pearson and Kaplan have struck deals with iPhone and iPod touch developers ScrollMotion Inc. to build applications for the iPad that bring test preparation, study guides and new types of instructional materials to the classroom.
Among the many industries potentially revolutionized by the Apple iPad, the publishing industry has been one of the early front-runners. We’re already seeing that start to play out in the e-books market with the Amazon and Macmillan dispute.
But galvanizing publishers to re-envision textbooks for new interactive devices could have a huge impact not only on Apple’s bottom line, but on education as a whole. “People have been talking about the impact of technology on education for 25 years. It feels like it is really going to happen in 2010,” said executive Rik Kranenburg of McGraw-Hill’s higher education unit.
Despite Apple’s relative lack of commentary on the iPad’s potential for the educational sector during its iPad announcement last week, it appears that textbook publishers aren’t waiting to be invited. Still, it’s yet unclear how or even if the iPad or other upcoming tablet devices will achieve wide adoption in the clhttp://upload.wikimedia.org/wikipedia/en/thumb/1/11/IPhonehomescreen.PNG/75px-IPhonehomescreen.PNGassroom, considering the cost of employing new technologies and the competition with other portable computing tools, particularly netbooks. But no matter what device ecosystem ends up holding sway, it’s potentially great news to students who stand to benefit from an emerging renaissance in digital learning materials.
Saturday, January 30, 2010
9 Upcoming Tablet Alternatives to the Apple iPad
Apple may have snagged first-mover advantage in this year’s tablet renaissance, and we have scant few details on things like pricing and release date for some of its upcoming competitors. Still, it’s worth a look at what other tablet contenders are going to be emerging with in the near near future. It might be worth reigning in that Steve Jobs-induced credit card trigger finger for a bit.
Let’s have a look at what alternatives to the iPad are likely literally just around the corner.
http://mashable.com/2010/01/27/9-upcoming-tablet-alternatives-to-the-apple-ipad/
Wednesday, January 27, 2010
Monday, January 25, 2010
MusicDNA pode vir a ser o herdeiro directo do mp3

O grande sucessor do mp3 já tem nome: MusicDNA. A grande inovação do formato é disponibilizar, a par com a música, outro tipo de material, tal como fotografias, letras de canções e calendário de espectáculos. Só há uma condição: que a música tenha sido descarregada de forma legal.
[@From : http://www.publico.clix.pt/Tecnologia/musicdna-pode-vir-a-ser-o-herdeiro-directo-do-mp3_1419526 on Mon Jan 25 2010 11:53:10 GMT+0000 (GMT Standard Time)]
Thursday, January 21, 2010
Tuesday, January 19, 2010
Wednesday, January 13, 2010
I.B.M. Joins Pursuit of $1,000 Personal Genome
Published: October 5, 2009
One of the oldest names in computing is joining the race to sequence the genome for $1,000. On Tuesday, I.B.M. plans to give technical details of its effort to reach and surpass that goal, ultimately bringing the cost to as low as $100, making a personal genome cheaper than a ticket to a Broadway play.
The project places I.B.M. squarely in the middle of an international race to drive down the cost of gene sequencing to help move toward an era of personalized medicine. The hope is that tailored genomic medicine would offer significant improvements in diagnosis and treatment.
Continue reading here: http://www.nytimes.com/2009/10/06/science/06dna.html?_r=2&scp=3&sq=markoff%20&st=cse
Tuesday, January 12, 2010
Sunday, January 03, 2010
Saturday, January 02, 2010
Thursday, December 31, 2009
Thursday, December 24, 2009
Facebook fuelling divorce, research claims
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Wednesday, December 23, 2009
Tuesday, December 08, 2009
Défice da CP já ultrapassa os três mil milhões de euros
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Sunday, December 06, 2009
Rwanda's laptop revolution Upgrading the children
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