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Portucel lança edição de papel limitada na Europa

Image by scarygami via Flickr

Entre as novidades que a Portucel vai apresentar na feira, destacam-se o lançamento de um novo tipo de papel - o Navigator Limited Edition - e a entrada em funcionamento da nova fábrica de papel do grupo no complexo industrial de Setúbal.

A nova gama de papel é uma edição limitada, recentemente lançada na Europa, que visa "estabelecer uma relação privilegiada com uma nova geração de consumidores, altamente sofisticados e que partilham o gosto por produtos especiais e com distinção, embora acessível para o utilizador-final".

A Portucel explica que para esta edição foi "concebido um grafismo sofisticado e um 'packaging' especial de abertura fácil e mais resistente, com possibilidades de reutilização".

Além do papel Navigator, marca 'premium' de papel de escritório mais vendida no mundo, o grupo levará à Paperworld diversas marcas de papéis 'Office' como Pioneer, Discovery, Inacopia, Explorer, Target e Multioffice.

http://economia.publico.clix.pt/noticia.aspx?id=1420466

A Vision of Students Today

Textbook Publishers Embrace iPad Apps for Education

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Textbook publishers have already enlisted the third-party services of developers to build adaptations of textbooks for the iPad, the Wall Street Journal reports.

McGraw-Hill, Houghton Mifflin, Pearson and Kaplan have struck deals with iPhone and iPod touch developers ScrollMotion Inc. to build applications for the iPad that bring test preparation, study guides and new types of instructional materials to the classroom.

Among the many industries potentially revolutionized by the Apple iPad, the publishing industry has been one of the early front-runners. We’re already seeing that start to play out in the e-books market with the Amazon and Macmillan dispute.

But galvanizing publishers to re-envision textbooks for new interactive devices could have a huge impact not only on Apple’s bottom line, but on education as a whole. “People have been talking about the impact of technology on education for 25 years. It feels like it is really going to happen in 2010,” said executive Rik Kranenburg of McGraw-Hill’s higher education unit.

Despite Apple’s relative lack of commentary on the iPad’s potential for the educational sector during its iPad announcement last week, it appears that textbook publishers aren’t waiting to be invited. Still, it’s yet unclear how or even if the iPad or other upcoming tablet devices will achieve wide adoption in the clhttp://upload.wikimedia.org/wikipedia/en/thumb/1/11/IPhonehomescreen.PNG/75px-IPhonehomescreen.PNGassroom, considering the cost of employing new technologies and the competition with other portable computing tools, particularly netbooks. But no matter what device ecosystem ends up holding sway, it’s potentially great news to students who stand to benefit from an emerging renaissance in digital learning materials.