Monday, October 17, 2005

Marketing is...

The achievement of corporate goals through meeting and exceeding customer needs better than the competition. Jobber. Implementation of the marketing concept [in the 1990's] requires attention to three basic elements of the marketing concept. These are: Customer orientation; An organization to implement a customer orientation; Long-range customer and societal welfare.
Cohen

Disponível em: http://www.marketingteacher.com/Lessons/lesson_what_is_marketing.htm , acedido em 15.10.05

Monday, October 03, 2005

Market Orientation

The transition from the production orientation to the marketing orientation is still going on. It is the most important but least understood revolution in human history, marking a decisive power-shift from institutions to individuals. In the production orientation, human enterprise asked first what we can make, and second whether anyone will want it. In the marketing orientation, we ask first what we want, and second how we can invent the means to fill that want. Production made people technology’s servants. Marketing makes us technology’s masters. This renders most of Marx irrelevant. What can alienation and exploitation mean when business listens so hard to our desires?

Miller, G. F. (2000). Marketing. In J. Brockman (Ed.), The greatest inventions of the last 2,000 years, pp. 121-126. New York: Simon & Schuster.

Conceito de Marketing (fonte: www.mktonline.net)